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Welcome to the Institute for Market-Oriented Management.
You can find a list of all studies here.
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© 2010 Institute for Market-Oriented Management (IMU) | Disclaimer |
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Management Know-how Papers
M116e:
The Impact of Brand Value on Corporate Performance
[more]M114e:
An Input-Process-Output Investigation of NPD Team Performance
[more]
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Scientific Working Papers
W138e:
When Salespeople Harbor Negative Stereotypes of their Corporate Headquarters:
How Harmful is it and How can it be Avoided [mehr]W136e:
When should the customer really be king?
On the optimum level of salesperson customer orientation in sales encounters [mehr]W135e:
When Does Salespeople’s Customer Orientation Lead to Customer Loyalty?
The Differential Effects of Relational and Functional Customer Orientation [mehr]
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