Management Know-how Papers
M116e: Kuester, S. / Landauer, N. / Becker, A.: The Impact of Brand Value on Corporate Performance [more] M114e: Kuester, S. / Schuhmacher, M. C. / Lenz, C. / Mantel, J.: An Input-Process-Output Investigation of NPD Team Performance [more]
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Scientific Working Papers
W138e: Homburg, Ch. / Wieseke, J. / Lukas, B. / Mikolon, S.: When Salespeople Harbor Negative Stereotypes of their Corporate Headquarters: How Harmful is it and How can it be Avoided [more] W136e: Homburg, Ch. / Müller, M. / Klarmann, M.: When should the customer really be king? On the optimum level of salesperson customer orientation in sales encounters [more] W135e: Homburg, Ch. / Müller, M. / Klarmann, M.: When Does Salespeople’s Customer Orientation Lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation [more]
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